• (804) 638-3330

    Richmond • Virginia

  • About Heather

    Heather Placer, CCIM, is a licensed agent who brings to the table 23+ years of experience in the real estate industry. She started as a residential appraiser, converting to commercial real estate 10 years ago, mostly in the Richmond region.


    In 2010 she earned the coveted MAI and SRA designations from the Appraisal Institute. As an appraiser, she has specialized in various forms of retail, office, land, multifamily, and specialty use properties. She has also performed market commercial rent analysis, marketability and feasibility studies, and various consultation assignments. To date, she has completed over 1,500 commercial appraisals and over 4,000 residential appraisals. Heather is a member of Costar, the leading national commercial MLS. In 2017 she earned the coveted CCIM, Certified Commercial Investment Manager designation from the CCIM Institute.


    Virginia Commonwealth University

    Heather holds a Master’s Degree in Real Estate Valuation from Virginia Commonwealth University and a Master's in Business Administration from Old Dominion University. She teaches in the real estate department at VCU as an adjunct faculty member. Her education also includes extensive classes from the Appraisal Institute in various income valuation areas, litigation, going concern, and specialized topics.


    Heather is very involved with the Appraisal Institute, as a national Appraisal Institute Journal Editorial board member, Diversity Panel member, Professional Standard and Guidance Committee member, AI Relief Foundation member and most recently elected as the Virginia Commonwealth Chapter of the Appraisal Institute's 2018 President.


    Heather is also active in a number of non-profit groups; she is the founding President of the Lake Gaston Junior Women's Club, member of the Midlothian Junior Women's Club, former co-chair of Cinderella Dreams, Lee District GFWC (General Federation of Women's Clubs) Juniors Assistant Director, State Director of Juniors Special Projects (Camp Easter Seals) and member of the Richmond Chapter of the Women's Council of Realtors (2018 President Elect/2019 President).






    Commercial Real Estate

    Heather brings expertise to sales as a commercial real estate specialist. She grew up on Lake Gaston, and splits her time between Richmond and the lake as a commercial expert in both locations. Heather joined the sales team to share this knowledge with her clients. She understands that commercial properties require an expertise that many competitors do not have.




    Heather is a member of Costar, the national commercial real estate MLS which allows her to find properties not otherwise available to non-subscribers. Her extensive experience in all aspects of commercial real estate allows her to bring this knowledge to her clients.


    Whether you're looking to lease, buy, invest, or find a property to fit your own business needs, contact Heather for your commercial real estate needs!




  • Available Commercial Properties

    January 2018 • For Sale

    My Listings

    176 Courthouse Road • Louisa, VA

    3003 Mechanicsville Turnpike

    Richmond, VA







    Contact Me Today to Schedule a Walkthrough

    7834 Forest Hill Avenue

    Richmond, VA


    Corner office condo; can be divided into two units






    Contact Me Today to Schedule a Walkthrough

    4357 Irvington Road

    Irvington, VA

    SOLD! Strip center featuring the famous Three Dog Cafe, retail tenants an apartment and room to expand!





    Contact Me Today to Schedule a Walkthrough

    17811 Hull Street Road

    Moseley, VA

    1.55 acres zoned C5 Commercial; across from Magnolia Green; public water on site just down from new CVS!






    Contact Me Today to Schedule a Walkthrough

    6970 Forest Hill Avenue

    Richmond, VA


    1,500 sf condominium office just off of busy thoroughfare convenient to downtown!







    Contact Me Today to Schedule a Walkthrough





    3400 and 3420 Anderson Highway

    Powhatan VA

    Two retail pad sites close to very high volume grocery store!

    $350,000 each!




    Contact Me Today to Schedule a Walkthrough




    Assisted Living Facility

    4332 Worsham Road

    Powhatan, VA





    28 beds plus room for expansion





    Contact Me Today to Schedule a Walkthrough






    1.6 Acres B-3 Zoned Land in City

    6338 Midlothian Turnpike

    Richmond, VA





    Kahill's Restaurant

    1791 N Mecklenburg Ave

    LaCrosse (South Hill area), VA


    Active restaurant located next to brand new hospital!








    Commercial Lot

    15500 Cosby Road

    Chesterfield, VA 23832


    Great commercial potential near a new Publix just off of Hull Street Road! Existing rental home on property!







  • Available For Commercial Lease

    December 2017 • For Lease

  • Some Articles You May Enjoy

    Market Insights, Business Opportunities, and Evaluations.

  • Contact Me

    Don't be afraid to reach out. You + Us = Progress.

All Posts